Reach Wake Forest’s Most Engaged Readers
Wake Forest Matters is the only independent, nonpartisan newsroom dedicated exclusively to Wake Forest, NC — the fastest-growing suburb in North Carolina.
Why Advertise with Wake Forest Matters?
Hyperlocal Audience
Every reader is a Wake Forest resident, worker, or stakeholder. Your ad reaches the exact community you serve.
High Trust Environment
Readers rely on WFM for local news they can’t get anywhere else. Ads here benefit from that trust.
No Corporate Competition
No big-box national advertisers compete for space. Local businesses get premium placement.
Growing Fast
Wake Forest’s population is surging. So is our audience. Early advertisers lock in founding rates.
Audience Profile
| Characteristic | Wake Forest / WFM Audience |
|---|---|
| Geography | Wake Forest, NC and immediate surrounding area |
| Community type | Fast-growing suburban community, #1 most sought-after suburb in NC |
| Median household income | $95,000+ (Wake County) |
| Home ownership rate | ~70% owner-occupied households |
| Key interests | Town government, schools, local business, real estate, community events |
| Device mix | ~60% mobile, ~40% desktop |
| Top traffic sources | Organic social (71%), direct (23%), organic search (growing) |
Advertising Rate Card
| Placement | Format / Size | Rate | Notes |
|---|---|---|---|
| Sidebar Display Ad | 300×250 px image | $150/mo | Appears on all single-post pages |
| In-Article Banner | 728×90 or 300×250 px | $200/mo | Placed mid-article on all news posts |
| Newsletter Sponsor | Email banner + 50-word copy | $100/send | Friday weekly digest, logo + link included |
| Sponsored Community Post | Full editorial-style post | $300 flat | Labeled “Sponsored Content,” author-written or your copy, published once + promoted on social |
| Event Listing Feature | Promoted event listing | $50 flat | Featured placement in events calendar + one newsletter mention |
| Community Announcement | Short-form post | $75 flat | Grand openings, ribbon cuttings, nonprofit events, civic announcements |
| Homepage Takeover (Monthly) | Hero banner + sidebar combo | $400/mo | Maximum visibility — only one sold per month |
Custom packages available. Multi-month discounts: 10% off 3-month, 20% off 6-month commitments. Non-profit organizations receive a 25% discount on all placements.
What We Don’t Accept
To protect editorial integrity and reader trust, Wake Forest Matters does not accept advertising from political campaigns, gambling services, payday lenders, or content that conflicts with our editorial independence policy. All ads are subject to editorial review.
Ready to Reach Wake Forest?
Fill out the form below or email us directly at advertise@wakeforestmatters.com
Request Ad Information ↓Looking to advertise? Wake Forest NC businesses and organizations can reach local residents through Wake Forest Matters — the leading independent local news source for Wake Forest, NC, offering hyperlocal exposure to an engaged community audience.
To learn more about Wake Forest Matters and our audience, read our about page or browse our latest news coverage to see the type of stories your ad will appear alongside. Contact us at advertise@wakeforestmatters.com to discuss advertising options.